06 Feb Case Study: The Launch of Hot Yoga Edinburgh Web Site
IX7 Media is proud to announce the successful launch of the newly redesigned website for Hot Yoga Edinburgh, a vibrant and active yoga studio dedicated to the philosophy that “Every Body Matters.” With a clean, fresh aesthetic and user-friendly functionality, the site is already transforming the way the studio connects with its community, communicates messages and introduces students to new classes and training opportunities.
A Design Rooted in Inclusivity and Ease of Use
From the very beginning, Hot Yoga Edinburgh’s co-founder Allison Harrison’s vision was clear: to create an online space that not only reflects the welcoming ethos of the studio but to make it incredibly simple for visitors to book classes. Keeping this in mind, IX7 Media designed a site that is fresh, clean, and easy to navigate. The standout “Book Now” button—prominently placed throughout the site—ensures that whether you’re a newcomer or a seasoned yogi, scheduling your next session is just one click away.
Building a Stronger Community Online
Beyond its bright and clean design, the website is a hub for community engagement. Recognising that a strong community lies at the heart of Hot Yoga Edinburgh, IX7 Media has integrated numerous communication features into the site.
Dynamic News Page:
Allison and her team can now quickly add a news story or blog, tick a box and see that news story appear on the homepage, the news page, or the blog (or all three) as designated. This is a great way to add regular updates, including exciting announcements about new classes and instructor insights, and keep the community informed and inspired. It’s also really helpful for SEO purposes to update the web site with rich original content linked to key search terms such as ‘hot yoga Edinburgh’.
Integrated Mailer:
Something Allison has never had before is a mailer linked to her homepage, menu and key web site pages. Now, new visitors can opt in to be updated about news, new classes and community updates. Allison is now sending regular emails to her growing online community, which then double up as news stories for the site.
Cross promotion:
The web site now also ‘cross promotes’ upcoming classes. When a user clicks into any blog or news stories, links embodied in the blog, and dynamic images in the site link people quickly and effortless through to upcoming classes and new offers.
A Case Study in Collaborative Design
The launch of the brand new Hot Yoga Edinburgh web site is a wonderful example of collaboration between a thoughtful client and a media partner obsessed with details for the community. IX7 Media worked closely with Hot Yoga Edinburgh to ensure that every element—from the crisp, clear typography to the intuitive navigation—aligned with the studio’s core value that Every Body, regardless of shape, size, or skill level, deserves to feel welcome and empowered.
“Our approach was simple,” explains the IX7 Media team. “We knew that a clean design paired with clear calls-to-action would not only enhance the user experience but also reinforce the studio’s message of inclusivity. The result is a website that’s as functional as it is inspiring.”
Looking Forward
The launch of the new website marks an exciting milestone for Hot Yoga Edinburgh as it continues to grow its community and expand its offerings. With IX7 Media’s support, the studio is well-positioned to keep up with its dynamic schedule of classes and community events—ensuring that every visitor who lands on the site feels valued and encouraged to take the next step on their yoga journey.
If you would like to engage IX7 Media to build you a brand new web site using this approach, or handle your marketing efforts going forward, click here to arrange a call with Lisa Bean.
