04 Feb Case Study: Showcasing Coventry University Project with Professional Media and Storytelling
Overview
When Sotech wanted to showcase their latest architectural project at Coventry University’s Faculty of Arts and Humanities, they turned to IX7 Media for a full-service content solution. From professional photography and videography to case study writing and digital marketing, we provided a comprehensive media package that brought this landmark project to life.
The Challenge
Sotech had completed a stunning installation of their Optima FC, TFC, and IPC rainscreen cladding systems at Coventry University. To maximise exposure and demonstrate the impact of their work to architects, contractors, and specifiers, they needed high-quality visuals, an engaging case study, and strategic online promotion.
Our Approach
Maximising time and budget
We planned a multi-site shoot, covering five projects across two days to deliver maximum value.
On-Site Photography & Videography
We team travelled to Coventry University to capture the facade’s intricate details, lighting variations, and structural depth through professional photography and videography. Using wide angle and close-up architectural shots, we highlighted the bold gold and grey perforated panels, showing the precision of Sotech’s systems.
Case Study Development
We didn’t just capture visuals—we told the story. Our team wrote a detailed case study, blending architectural insight with compelling storytelling. The final piece showcased:
The design intent behind the Optima FC, TFC, and IPC systems
The technical precision required to achieve the perforated patterns
The fire safety compliance and durability of the installation
The collaboration between Sotech, installer Walsin, and main contractor McLaughlin & Harvey
Website & Social Media Integration
Once approved, we published the case study on Sotech’s website, ensuring it was optimised for search engines and easy for potential clients to find. We also created engaging social media content, sharing highlights of the project across LinkedIn and Instagram to generate industry interest.
Results & Impact
Five projects captured over two days, maximising Sotech’s budget and providing them with a library of high-quality assets.
Professional video and photography, delivering a polished, market-ready showcase of the project.
Strategic online promotion, increasing engagement and visibility among architects and contractors.
A compelling case study, positioning Sotech as a leader in fire-safe, high-performance rainscreen cladding.
Why IX7 Media?
With deep expertise in modern media, we understand how to showcase projects in a way that resonates with architects, contractors, and decision-makers. We go beyond visuals, telling the stories that position brands as industry leaders.
Looking to showcase your next project? Let’s bring your work to life.
📩 Contact us at [email protected]
🌐 Learn more at https://ix7media.com
