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Imagine a full service marketing team, without the wage

Bring us in as your full service marketing team, just without the wage. For less than your next hire, we'll deliver your entire video, copy, web and social media marketing needs month to month.

Based in County Durham, North East

Operating UK wide.

Email [email protected] to arrange a call.

North East photographer - FAH building Coventry

04 Feb Case Study: Showcasing Coventry University Project with Professional Media and Storytelling

Posted at 14:29h in Marketing Case Study, Photography Case Study by

Overview

When Sotech wanted to showcase their latest architectural project at Coventry University’s Faculty of Arts and Humanities, they turned to IX7 Media for a full-service content solution. From professional photography and videography to case study writing and digital marketing, we provided a comprehensive media package that brought this landmark project to life.

Photography for architecture project - FAH Building

The Challenge

Sotech had completed a stunning installation of their Optima FC, TFC, and IPC rainscreen cladding systems at Coventry University. To maximise exposure and demonstrate the impact of their work to architects, contractors, and specifiers, they needed high-quality visuals, an engaging case study, and strategic online promotion.

Our Approach

Maximising time and budget

We planned a multi-site shoot, covering five projects across two days to deliver maximum value.

On-Site Photography & Videography

We team travelled to Coventry University to capture the facade’s intricate details, lighting variations, and structural depth through professional photography and videography. Using wide angle and close-up architectural shots, we highlighted the bold gold and grey perforated panels, showing the precision of Sotech’s systems.

North East photographer - FAH building Coventry

Hire a local photographer north east

Case Study Development


We didn’t just capture visuals—we told the story. Our team wrote a detailed case study, blending architectural insight with compelling storytelling. The final piece showcased:

The design intent behind the Optima FC, TFC, and IPC systems

The technical precision required to achieve the perforated patterns

The fire safety compliance and durability of the installation

The collaboration between Sotech, installer Walsin, and main contractor McLaughlin & Harvey

Website & Social Media Integration


Once approved, we published the case study on Sotech’s website, ensuring it was optimised for search engines and easy for potential clients to find. We also created engaging social media content, sharing highlights of the project across LinkedIn and Instagram to generate industry interest.

North East commercial architectural photography - FAH building Coventry

Results & Impact

Five projects captured over two days, maximising Sotech’s budget and providing them with a library of high-quality assets.

Professional video and photography, delivering a polished, market-ready showcase of the project.

Strategic online promotion, increasing engagement and visibility among architects and contractors.

A compelling case study, positioning Sotech as a leader in fire-safe, high-performance rainscreen cladding.

Why IX7 Media?

With deep expertise in modern media, we understand how to showcase projects in a way that resonates with architects, contractors, and decision-makers. We go beyond visuals, telling the stories that position brands as industry leaders.

Looking to showcase your next project? Let’s bring your work to life.

📩 Contact us at [email protected]
🌐 Learn more at https://ix7media.com

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Lisa Bean
[email protected]